Lane PR
Digital Marketing Agency
Project Intro

Lane PR is a major marketing firm in Portland, Oregon. They are an experienced public relations, investor relations and digital marketing agency that knows how to magnify messages and elevate brands. Lane PR has been in the marketplace for 25 years and they wanted to celebrate their hard work with an interactive Christmas card.

Challenges
What Jill Williams ( Creative Director ) envisioned was very custom, every profile would be a domino, fading in one by one. Every image would have a rollover effect that would share a favorite memory and a hashtag of a personal thought. Needless to say this was a fun and complex project with interactive elements to deliver a joyous message.
Solution
We strategized the design and executed the animation with mad Javascript skills to cycle all the team member information followed by a message from Lane PR as a whole. This project may have had minor speed bumps but we got our hands dirty and met our deadline with precision.
Results
Lane PR mass distributed their greeting card to all their loyal clients, friends and family through mailchimp. This marketing method was a great example of how Lane appreciates their clients and honor their team members involved in making the company great.
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