Dirtblonde Beauty Bar
Beauty / Salon
Project Intro

We built this brand identity from the ground up, along with their marketing materials and website development. This project demanded intense research of competitors products and levels of quality from several demographics. The time-frame was extensive due to their ever evolving ideas, but worth it considering what Dirty Blond is today.

The research was extensive and time consuming in order to meet all of the clients needs. Collaboration with the founders of Dirty Blonde was also complicated due to their busy schedules. We were always on call and ready to shift our attention to the Dirty Blond, giving most our time and hard work to the foundation of the upcoming brand. We wanted the website interface to reflect the personality of DB being luxurious, chic and sophisticated.
The DB design was simple yet beautiful; exuding elegance and personality. The services, packages and events were fine tuned to perfection, we are confident that the DB image, values, and authenticity would stand the test of time.
We developed great relationships with the partners and vendors of Dirty Blond during this project; sharing our ideas, plans and vision of what DB could become.
Fundamentally it is our image that introduces value and allows us to showcase the best of our brand and products.