Joy Line Homes was a very unique and expansive project, from quality graphic design for print collateral, to high-end video production to showcase Joy Line's Exclusive home, "The Pines". This was a project we were happy to travel all the way from Portland Oregon to Santa Cruz California. This being our first real estate video, this was a great opportunity to share what we can do as a video production team, but also the oppurtunity to share with the world a new and affordable option in modern housing.
Meeting the owner and founder, Benjamin West, we discussed what makes Joy Line the first of it's kind. What makes Joy Line Homes special from any other prefab home company? Ben has created something that it is truly different in the housing industry, He's combined the cost effective building methods of a manufactured home with the complete customizability of a modular home for $110 a sqft, the current standard in California is $430 a sqft. This was revolutionary for anyone looking for a high-end home tailored to their individual needs.
Their mission is to provide custom, modern, high-end and affordable homes to all of the west coast. Currently Joy Line is directing their efforts to home owners who became victims to the wild fires in Sonoma, Malibu, and Paradise in the state of California. What better way to communicate with the world an affordable housing option than a high-end video.
Our vision for Joy Line was to capture the luxury of these homes, and effectively describe the quality you recieve from Joy Line by using creative pans, slide motion, and strong continuity with strong video editing.